The Sony A7R IV mirrorless camera is currently available at Walmart for $2410, undercutting Amazon by over $250. This represents the lowest price ever recorded for this high-end camera, making it a compelling opportunity for professional photographers or serious enthusiasts.
Key Features and Performance
Released in September 2019, the A7R IV remains a powerful tool despite its age. The camera’s 61-megapixel full-frame sensor delivers exceptional detail, and its low-light performance is outstanding. It’s suitable for a wide range of disciplines including landscapes, wildlife, studio work, and, notably, astrophotography. The camera supports uncompressed RAW capture for maximum image quality.
The A7R IV features a highly customizable interface with 100 configurable function buttons. While the menu system may require initial adjustment, the ability to create a custom “My Menu” tab streamlines workflow.
Why This Deal Matters
The A7R IV has consistently received high praise from reviewers. TechRadar gave it four and a half stars, Space.com also rated it highly, and Toms Guide awarded it four stars. Reviewer Kimberley Lane called it “…an incredible camera in a class of its own.” The price reduction, from previous sales like the $200 discount in July, makes this deal particularly attractive.
The A7R IV is a flagship model. Its high resolution and advanced features require technical skill to leverage fully. This deal isn’t ideal for casual users, but for those with expertise or ambition, it’s a significant upgrade opportunity.
Specifications
- Sensor: 61MP Full-Frame
- Mount: Sony E
- ISO Range: 100-32,000
- Video: 4K UHD at 30p
- Weight: 1.4 lb (665g)
This Black Friday sale offers a substantial price reduction on a professional-grade camera, making it more accessible than ever before. For serious photographers, this deal represents a compelling upgrade or entry point into high-resolution imaging.
